The digital wallet company and online marketplace is tapping into the online-to-offline space to reach more customers.
Paytm has introduced a new QR-code-based system to help customers place online orders while being present in brick and mortar stores. Users can now purchase products from the Paytm Mall through the offline stores it has tied up with. To start with, Paytm has partnered with Samsung to sell the latter’s latest smartphones. But the digital wallet company plans to extend this facility to other shopping categories as well.
To use this system, people visit Paytm’s offline partner stores, scan the QR code and browse or buy the product on the Paytm Mall or Paytm app. Through this new system Patym plans to tap into the traffic offline retailers get, and move them to the online space. “Currently, more than 99 per cent of all shopping in India happens offline,” said a Paytm spokesperson in the ET report.
As an incentive Paytm is offering offline sellers a percentage margin on every purchase after a customer scans the Paytm QR code. “This margin would vary 3 to 20 per cent based on the product,” the spokesperson added. Apart from the incentive, offline sellers also receive other benefits from the assisted commerce as they don’t have to deal with the hassle of stocking inventory and handling deliveries. “We aim to create an offline network as a platform for brands to reach out to millions of consumers, thereby, optimising the supply chain and marketing expenses on their behalf,” said Amit Bagaria, vice-president of Paytm Mall.