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Nubia looking to expand production and reach in the Indian market with a $100 million investment.

The company entered the country’s industry last year with a number of extremely well received smartphones.

Chinese smartphone and electronics manufacturer Nubia, known for its high quality cameras, plans to invest a sum of roughly $100 million in the Indian industry, which comes to around Rs. 643 crores. Having already released seven smartphones in the country after making its entry last year, the brand received warm responses and highly positive reviews.

Eric Hu, India Country Manager for Nubia stated that the company is looking to aggressively expand operations, and the investment would help it build a manufacturing facility and launch several brand-building initiatives as well. The company is also several options, including improving its distribution channels and launching a company-owned e-store by the end of the year that would showcase its products, in order to expand its reach.

Following the recent launch of the N2 and M2 models, Hu spoke about the thoughts that went behind the Nubia Z17 mini, such as high-quality photography, sleek design, and a smooth user interface (UI), which are the three features Indian users place the highest priority on. The company is reportedly planning to capitalise on mobile photography enthusiasts to help them hold their own against rival Chinese players like Vivo, Oppo, and Huawai, which are currently market leaders due to their exceptional camera technology and affordable pricing.

Hu further commented on Nubia’s future in the Indian smartphone Industry to look particularly eventful, especially in the second half of the current year, while the company also plans to launch around four to five more models soon, priced accordingly, and wishes to capture the market in several other tier II and tier III cities in India, besides investing in after sales support in more than 60 important cities in the country. 

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