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MeitY teams up with Google to increase digital empowerment

The Ministry of Electronics and IT is working with the tech giant to further PM Modi’s Digital India vision.

In collaboration with the Data Security Council of India, the Ministry of Electronics and IT (MeitY) has entered into a partnership with Google with the aim to increase digital awareness, make digital payments more secure, and provide digital skill training to artisans and Android training to developers. The initiative, known as the Digital Payments Security Alliance, is expected to unite many important stakeholders from the IT ecosystem, including banks, fintech companies and the government.

The announcement, which was made on March 23, stated that the move was an effort towards empowering citizens by improving digital awareness and proficiency, in keeping with Prime Minister Narendra Modi’s vision of a Digital India. The initiative was reportedly ideated after a meeting in January between the Ministry and Google’s CEO, Sundar Pichai. MeitY Secretary Aruna Sundararajan in an IANS report said, “The collaboration with Google will be hugely beneficial in harnessing the capabilities of technology for the India growth story.”

Rajan Anandan, VP, South East Asia and India, Google, said that the move is primarily intended to be an awareness campaign. “To this day, a huge portion of the users are still unsure about how they can make their digital transactions safe and secure,” he said in an IANS report. “Training on fraud detection and optimising settings for the highest level of security will also be imparted to customers, merchants, and small businesses to create awareness and empower them.”

The Digital Unlocked initiative, that was announced by the tech giant earlier in January, will now also be extended to impart training to one lakh artisans per year all over India. As part of the initiative the artisans will be trained on how to expand into newer markets through a reinforced visibility of their products on the Internet. The training will be provided by the National Institute of Electronics and Information Technology. Google India will in turn provide the insitute trainers with the training modules and content. “Additionally, Google India will also provide mobile training labs to reach artisan clusters across India,” said Mr Anandan.

Google, with the assistance of the State and Central Governments, is also investing considerable efforts in increasing and improving the Government’s online presence, especially on smartphones and other mobile devices. The goal is to facilitate better engagement between citizens and the Government. 

Categories:   Lifestyle, Tech

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