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Infosys looking to acquire London based digital studio, Brilliant Basics

The studio will help the firm develop its offerings in financial services, retail, and telco, in Europe and West Asia.

Having already set up digital studios all over the world, including in Bangalore, Pune, New York, London and Melbourne, global software and outsourcing firm Infosys is now looking to acquire London-based digital studio Brilliant Basics, for an undisclosed amount, according to a statement made by the firm on Thursday, July 3. In the statement, the IT giant stated that the acquisition is intended to help the company further develop its globally connected network of digital studios designed to help satisfy the digital transformation solution requirements of its clients all over the world.

While the takeover will supposedly be closed during the current quarter, the technology major is well known for its vast experience in implementing global programmes, through an approach focused especially on design based thinking.

Deputy Chief Operating Officer of Infosys, S. Ravi Kumar, stated that the design and customer experience capabilities of the studio has been extremely beneficial for the company, helping it utilise a variety of specialised skills to finalise major deals. With the addition of the new studio to its repertoire, the company would be able to connect its clients’ existing recording systems to completely new, innovative engagement systems, thereby enabling it to implement a variety of digital transformation solutions.

Founder and Chief Executive Officer of Brilliant Basics, Anand Verma, stated that the acquisition would also help the company, based in London and Dubai, improve and scale up its offerings for its clients, because of the remarkable vision and approach to partnership and acquisition that Infosys is known for.

The acquisition of the new digital studio is also predicted to help the global software major build up its expertise in the domains of financial services, retail, and telco, in Europe and West Asia.

Photograph: Creative Commons/Binoyjsdk 

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